If you are an expert in your field (or seek to be recognized as one) Interview skills will be necessary for you to leverage the opportunities when they appear.
Whether you are the interviewer or the interviewee, knowing the best way to structure an interview is the foundation for a successful media opportunity. Knowing how to handle an interview as the host, or a guest is a powerful skill if you are establishing yourself as an expert in your field or wanting to reach the masses with your message.
Of course, understanding what makes an interview intriguing is more than just structure. If you are in the “hot seat”, then knowing your main points, being really solid in your visual brand and getting your call to action in every time are your goals. An important thing to remember here… You need to Be Your Most Engaging Self and that’s not always easy under pressure!
In this training you will learn:
Sandra knows first hand how valuable media coverage can be, and how poor preparation can hurt you.
“In the beginning, no one sat me down and told me how to handle interviews. They (publicists) just sent me out there. Looking back, I missed so many opportunities to help causes I believed in, and I did nothing to build my brand. I wasted several years because I didn’t know better.”—Sandra on her early interviews as a soap star.
Every interview and media opportunity can be a building block to creating your visual brand that can move your product, move your market or get your message to the masses. Don’t waste another moment feeling unprepared and unsure. This is your time to step forward and be seen!