How to benefit from one of the most often overlooked opportunities to promote your business
“Do you ever teach a class on testimonials?”
The light went on; until that moment, I had not considered the degree to which testimonials are overlooked as promotion for business! Since the person asking me the question was not only a friend, but a marketing genius, I decided to give this testimonial idea a bit more thought….
You may be thinking,” well, it’s obvious that testimonials for my business are great for my website and other promotion. I know this already….”
Hold your horses because I am talking about the incredible value in the giving of testimonials!
As much as you appreciate a good testimonial, you know you will not hesitate to use a good customer’s complimentary video on your website if it’s done well. So, if you get to be excellent at giving great testimonials, think of all the websites you may show up on! Each time you are reminding people of who you are and what you do!
All that extra exposure for FREE! Actually, I like to think of it as better than free because you are, after all, helping a fellow entrepreneur or expert by giving a heartfelt endorsement. It’s a win-win! When you get to help a new client or customer because they found you on website giving a testimonial (it happens, a lot!) then it’s actually a win-win-win!
So how can you consistently give great testimonials?
It’s a simple process really:
1. Start with your name and your company. Don’t rush this! Add in your tag line if you have one. This is where we get our first sense of who you are, so show us a bit of your brand.
2. The content of the testimonial. This is where some people falter. The question, “What exactly do I say?” can be paralyzing. I admit, I avoided giving testimonials in the beginning because I was not sure how to assemble a good testimonial. Try this:
“Before I attended______________________ (or used___________ or was coached by ___________________…you get the idea), I was ________________________(choose an undesirable state, like “frustrated by _______” or “struggling with ________”). Now I am _______________________ (choose a desirable state, “ excited to be________, confident in______________).
Thank you so much ___________________________!
3. Close with your name and website or company name again. Be friendly (not “salesy”) and clear… realize someone may be writing or typing your website at that moment!
Pretty simple but effective!
The next time you have the opportunity to give a video testimonial for someone that has helped you, jump at the chance! In fact, why not think of someone that has helped you and send them a testimonial today! What a great gift to receive from a client or happy customer. At the very least, you may just make someone’s day. At the best, you may attract a great client or two from that person’s website.
For more ideas on how you can think outside the box to use video and other visual media to increase your business, attend a workshop, seminar, tele-class or just call for a free consultation! Don’t wait to get started towards making the impact you are designed to make in the world. www.CharismaONCamera.com 877.605.3322
Have you ever given video testimonials? Next time you are asked will you jump at the chance?
For some great, formatted testimonial examples check out these Charisma ON Camera clients!