Sometimes a theme will just show up organically, and since last week I was talking about the fabulous power of a good testimonial I thought, why not continue the theme of free (or nearly free) video marketing ideas for your business that you can do right now?
Today I want you to share the information that you know like the back of your hand. Pretty easy, huh?
I would venture to guess that no matter what your field of expertise, you have the same questions asked of you over and over. Yep, I am referring to the “frequently asked questions.”
You should have a FAQ area on your website. Think of the ease with which you can utilize video answers to these:
FIRST, you have no homework; you know these answers inside out… most times you are asked them on a daily basis. Easy!
SECOND, It’s the simplest formula in the world:
- Take the question.
- Hit “record” on your camera
- Repeat the question in the answer.
- Hit “stop recording” on your camera
- Rinse and repeat (well, kind of) at least 10 times. (10 videos)
A quick example:
The question: “Will training on camera help me with public speaking?”
Answer: “Training on camera helps public speakers tap into a deeper level of confidence. I recommend training on camera not only to get even more solid in your presentation style and brand, but also to avoid any self-consciousness that can arise when a speaker spots a camera pointed at them during their time on stage. Quite often, presentations are video taped now. It’s better to be prepared for it.”
Less than 30 second answer.
THE EXTRA BONUS? You can use these little videos in multiple ways from posting them on social networks or on your YouTube channel as a regular “tip” series, to utilizing them in a streaming video in your waiting room where your next potential client or patient is formulating their own questions for you. This helps to create effective consultations, if that is a part of your business!
These are just a few ideas. Take a few minutes and you’ll probably come up with a few of your own. By creating multiple uses for your content you are preserving your most precious resource, your time!
Take some time today and write out your ten most often-asked questions. Pick an hour to shoot this week, and get your videos out there to promote your brand.
PS: A quick word of advice, while it is most important that you get the video footage done and in use, you may want to have an editor ( or spend some time on your own) to place your logo in a corner of the video FAQ’s. This protects your information, and further promotes your brand.
Want more examples? Take a look at our FAQ answer videos… I did them myself in one afternoon.