Three reasons to stop procrastinating and go for it
Republican politician Newt Gingrich is known to tell a story about a lion and a field mouse; a lion can use his hunting skills to easily capture a field mouse with ease any time he desires, but at the end of the day, no matter how many mice he’s gotten, he will still be starving.
What Newt’s story means: sometimes despite the risk and the work needed, it’s worth our time to go for the antelope.
Are you still chasing your mice, playing it safe and finding convenient reasons to wait to chase your antelope? Are you starving to make the impact you are born to make?
What wall of your comfort zone will you need to bust through in order to leap to the next higher level of your life?
It could be that you need to reach beyond your current circle of influence by connecting with those that play one or two levels up from where you are right now. Or, it might be that you need to step up your visibility and create a more public image to draw a larger following of your own. Most likely you need both. We all do.
While nothing is more powerful than a face-to-face meeting with those whom you want to influence or collaborate with, it is sometimes impossible to find the time, or the access in the case of a high-ranking personality, to arrange an in-person meeting.
The solution is video and visual media.
Putting yourself and your service, product or company in a pitch video can be the door opener to sponsors or investors and sharing your knowledge by informative videos in the form of tips, FAQs, and how-to’s in your field of expertise. Even stepping out as a guest expert on TV, will get you recognized as an expert and a leader in your field.
If placing yourself out there as the star of your video presentation has you feeling uneasy and anxious, you may be looking at your biggest hurdle to getting your antelope!
Here are three things to help you take action now:
Video trumps written word. Reality is, people click on a video three times more than an article link on Facebook or in email. (Tweet this if you like it!) You want your message to reach your tribe. Delivery in a format we prefer seems to be a no-brainer.
The time is now, or you may not have a “later.” If this next prediction scares you, good. Last month a New York-based media research firm estimated that if you do not utilize video on your website with in the next 17 months, your video-friendly competition will pull so far ahead it might be impossible to catch up. Seem harsh? Remember how quickly we adjusted from VHS quality to DVD? Don’t be the one with the outdated delivery system.
Help is out there. For many people, putting themselves out there as the star of their pitch video, interview circuit, or even website greeting is outside of their comfort zone. Experts can feel like a fish out of water when it comes to talking to, or in front of, a video or TV camera, and that’s understandable. After all, the people we see as most at ease on TV have been trained for years to appear that way. Well, the pressure is on, and the good news is that that training is available for you, Find someone to work with you who not only knows the basic skills of on-camera training but who can understand your brand and help you to shine with all of your strengths and uniqueness like no one else can.
Your antelope is in sight. Go for it.
Are you still procrastinating about getting on camera? If so tell us why, we may be able to help! Or are you already the star of your own screen? Leave me your comments below, we love your feedback!