Do you find it easier to talk to people than relate to a camera? Many people are accustomed to seeing that immediate feedback or even a simple nod of understanding from a live audience. An expressionless dark lens, however, is outside the comfort zone for many!
So how can you develop a new zone of comfort and deliver a warm and charisma-filled message directly to a cold, dark lens?
It requires a mind set change. It’s easier than you might think!
You can accomplish this in three steps:
Step One: Think about someone that you have helped with your product, or service. Is there a person whose life is changed for the better because of you? Get specific and choose just one individual that made you feel fantastic because the results were so good.
Step Two: Now get really detailed. Remember the exact moment of their breakthrough or their highest moment of happiness. What was it like? Were they grateful? What did they say? Can you see the expression on their face? How did you feel? Try to even remember the environment: what was the color, and temperature of the room? What time of day? Try to recreate that moment in your mind. Got it?
Step Three: That person, or someone just like them, is waiting to have that fantastic moment right now; you cannot see them, but they are there and you can reach them through that tool called a camera. When you look at the lens now, focus on the person you envisioned, not the piece of equipment.
You may need to think of it this way, if there was someone that you knew you could help, but there was a closed door between you, wouldn’t you still try to talk through the door? Of course! Think of speaking through the lens, not into it!
A camera allows you to spread your message to so many more than you could ever reach in person. A small change of your perception can allow you to affect lives around the world. You’ll see the difference yourself after these three steps! Get Out there and make an impact!