By one definition, every presenter that wants the audience to take action is a motivational speaker. You are motivating your audience to make a change in their lives and you have a very limited time in order to make that happen. So start immediately to address the change you want them to accept.
Choose just one thing
From your opening words to your first story through your bullet points of content to your sign off, there is one most important thing to keep in mind. That one thing is the state of mind in which you need your audience to be willing take the action you desire at the end of your presentation.
Yup, as they say, you are starting with the end in mind!
So what state do you require? Do you want them to be inspired, angry, curious or perhaps empowered? Choose the one state and steer your words, stories and examples to elicit that state throughout your time on stage.
The bonus for you
The bonus for the presenter is that once you have this clarity, the decision of which stories to include actually gets easier! Anything that does not serve you in this way can be eliminated.
Less can be more. Spend more time on a story that they will remember and be affected emotionally to take the steps you will request. That request may be as bold as “ purchase my product now” or a serious request for a commitment to better their health, or give to a non-profit.
Notice I said, “affected emotionally.” That is why I believe anecdotes are so important. They can influence the state of mind like nothing else when told well. We make our decision in life from the area of the brain that processes emotion.
So, as much as we like to think that we rely exclusively on our cognitive abilities, chances are emotional reaction has a bigger effect on our purchase decisions and even our major life decisions.
You have the power to alter the mood to motivate your audience, empower and drive them to action. Use that power wisely!