If you desire someone watching your video or sitting in your live audience to sign up for your program, buy your book or in any other way to put it bluntly…give you money…then for gosh sake’s know when you are being rude.
I am driven to write on this topic not because I was offended directly by a speaker, (I can forgive them for what they do not know) but because I know others are put off, and sometimes their reaction is from a subconscious level. They may not even realize why they don’t “click” with the presenter! It’s just a “gut” reaction.
The result is…if you are that presenter, your sales pitch falls flat. Your sales are dismal.
What is rude?
After a very brief introduction, a man walks to the stage and immediately asks the audience to remove a piece of jewelry or clothing as part of an “ice breaker” exercise.
While the tactic was well intended, the idea was to “break the ice” between the participants in the room. The major problem is the “ice” that never was broken between the speaker and those in the audience! By asking me to remove a personal belonging without knowing who he was (he thought his Bio in the program would suffice…who reads that?). I actually felt a bit affronted.
He had an uphill battle then to get me willing to invest my money.
The better way
Start with your own icebreaker. Share a story that highlights why you are driven to share on your topic. Maybe a story of triumph to get the audience understanding “where you come from.” The more personal the story, the better…in other words, better to talk about your experience than your client’s.
Share a part of you that helps us to connect before you ask anything of us. This creates rapport and trust. Once you have good rapport, you can move the audience to action (and hand over their money).