Wouldn’t we all like that to be more consistent?
Understanding how to embrace your natural delivery and style in your visual media (and all your marketing) will help you to attract your unique fans. Ok, I know this isn’t new, you’ve heard it before (probably by me!), but I still see some entrepreneurs doing videos and interviews that could be ten times more effective if they just do one thing:
Here are three examples of how you can open up new possibilities:
1. Let go of the need to appeal to everyone. Understand that some folks just will not “get” you. Did you know that 10% of all the people you meet in your life will not like you, no matter what you do? So, don’t even be concerned with them! After all, they are not your people. Rest assured that no matter how crowded your field, there are plenty of followers for everyone. That’s why I feel I can share the stage with people that do similar things to me, marketing, branding and media training, but I know that each of us will attract a different following, EVEN if we talk about the same subject.
Think about this, if you watch late night shows, you most likely have a favorite, right? It might be Leno, Letterman, Kimmel or Ferguson, but one of their visual brands appeals to you more than the others. It’s the same with your visual brand! And that’s ok. The sooner you let go of the desire to be chosen by everyone, the faster your fans will flourish.
2. Let go of “opt outs” with happiness. Do you cringe when you see that notice in your in-box that someone has “unsubscribed” from your mailing list? I used to, too. Now I just remind myself that some people are not mine to serve forever. Do not take it personally. If you really are set to make your impact in the world, then you need an army of passionate fans behind you. Consider that “ unsubscriber” as a step toward building a stronger community of your fans. Good for you!
3. Let go of those darn persistent self-limiting beliefs. I sometimes say that when you are starting to work in front of the camera, all of your old “stuff” can come up! Often that need to be “liked” by everyone can be a manifestation of an old limiting belief. Once you become aware of these roadblocks, however (and hopefully have learned a way to manage them), it’s just a matter of consciously replacing it with the opposite, empowering belief. So common limiting beliefs like, “I’m not worthy” or “ I’m not good enough” can be overrun by beliefs such as, “ I am valuable, smart and worthy of success.” “ I have faith that my desired clients will be drawn to me by my message and energy.”
Standing in your strengths in every presentation and interview on camera means you have to love them all; including the things that you might think make you “quirky” or “different.” Yes, these can be incredible strengths because they set you apart! When you stand out your fans can find you. Plus, you will be feeling more natural on camera and able to enjoy it more.
It’s a win-win for everyone.
Are you ready to let go of your limiting beliefs and the need to be liked by everyone? Are you still attached to the need to hold on? Tell us below about your experiences.
Sandra has been coaching entertainment reporters and television hosts for many years, and she founded Charisma on Camera to expand her clientele to professionals in any field. Her current clients include authors, life coaches, experts in their fields that want to find their star qualities, confidence, and comfort level to establish themselves as an expert guest, successful speaker or host their own show. For more tips and info go to www.charismaoncamera.com