5 Steps to Get You Feeling Like a Rock Star in Your Video and Media Opportunities
What’s the number one reason people hesitate on moving forward in the use of video or other visual media in their business? I’ve found it to be nearly always fear of some form.
Ranging from absolute paralyzing terror of the lens to negative self-talk and overall-fish out of water feeling, fear can cost you!
Here are five easy rules to get over it!
1. No winging it! Just like starting a new sport, prepare as best you can before you start shooting. Is your next project a video for your business, or Facebook fan page? Are you looking to be a guest expert on TV and other media? Think big! Maybe your own show? Now get clear on what you want to accomplish and understand what your visual brand needs to say about you! Hey, hiring a coach for this is a great thing to consider. Bottom line: A racehorse that stumbles out of the gate rarely wins…why not make sure your first steps are the right ones?
2. Clear your focus: No matter where you are, or what you might be unhappy with, move your focus to what you want instead. Don’t worry about the website that needs to be perfect (it will never be) or the 5 pounds you want to lose (we’ll never notice) or for your book to be published: build the momentum now and just say “yes” to starting onto the next level of your media goals. Now is not the time to waste. Bottom line: If you have an online presence, and you want to keep your business you need video now. Period.
3. Register your value: Whether you are in front of TV, radio or a live audience, magazine readers, or your personal clients, believe unwaveringly in your ability to bring value to others. If you have trouble with the word “ unwaveringly” in that last sentence, then get yourself a coach and /or some cheerleaders, because you do have incredible value, and the world will be better if you share your knowledge and talent! Bottom line: By keeping attention outward, it is impossible to focus on feel bad about yourself.
4. Recognize what negative self-talk is holding you back: If you hear yourself saying things like “but” or using “should”, “always”, “not” or “never”, your self-criticism is probably at work. Stop it before it stops you! Allow some quiet time to listen to your verbiage that you use with yourself; how do you describe your talent. Confidence, intelligence and body? Replace all negative phrases and disclaimers with positive terms and powerful statements. It may seem awkward at first, that why step five is:
5. Go back to step one and repeat the series as often as necessary!
The ability to transcend fear and all negative thought is the key to accelerated change in your life, and in your performances… even if your performances are in your local networking groups, or meeting rooms!
Replace that fear with faith in the impact you were designed to make!
Why worry about your story? So often we tell the story of our business, but disregard the value of the ingredient of our personal story; it’s your experience , your struggles and your subsequent successes that can create a real emotional connection to your potential clients or customers.
It is the connection that helps them to see that you are like them… that you can understand where they are, and you are living proof that you have the solution to help them with their problem. Video and visual media can put you in the position to create rapport with your audience, your story can secure it, and move them closer to action (becoming a client, customer or even a sponsor).
Of course we have more than one story, and other stories can be used throughout your marketing, interviews and videos to create metaphors, highlight problems and solutions. The signature story though is one that can be used in visual media to create your following of enthusiastic fans (aka: clients and customers).
Three secrets to telling your story with success?
1. Don’t disregard the best part; so often that thing that “no one will want to know” or that “ you couldn’t tell your customers” might be JUST the thing that helps your target market really trust you. Idea: journal your most important moments in the development of your business, or career and share them with a trusted advisor or coach. You might be surprised at what will resonate with others.
2. Focus on the recovery, not the problem. It’s great to share your struggles and show where you’ve come from but keep the focus on your recovery and how it has helped you see clearly how to help others. Positivity is attractive and empowering.
3. Be sure to have a few different versions. Have a short version, 30 seconds to two minutes, for networking and introductory videos. Plus, have a longer version that you can share in a longer format, like on stage or on your ‘about us” page of your website. You may even do slight adjustments to emphasize different elements when you are speaking to a select niche audience.
Spend some time on your signature story. It may feel self indulgent to some, but the ability to help others and increase your business is directly related to rapport with your market, and your unique story is the best way to connect that you’ve got!
To Film or Not to Film?
Creation of your visual brand is a powerful marketing step. That’s a given. But what if you are trying to reach executives? Don’t they prefer charts, figures, whitepaper and written statistics to video?
Truth is, executives are just like the rest of us. A recent study by Forbes (Forbes Insights) shows that while it is true that younger execs have a higher preference for video, even their senior counterparts are turning to visual medium more often.
75% of executives surveyed said they watch work-related videos on business-related websites at least weekly; and 52% watch work-related videos on YouTube at least weekly.
So they are watching, but are they reacting to video? Yes; Overall, 65% have visited a vendor’s website after watching a video. Younger executives, however, may be more fully engaged with this type of media, and appear more likely to make a purchase, call a vendor, or respond to an ad.
Video has a social appeal that written word is lacking. The same sense of connection that we get from a conversation with someone in the same room is duplicated when they are looking at us through a camera lens. We have a sense of knowing that person, and being connected with them. That’s why I say that nothing builds recognition and credibility faster than visual media.
Executives may love their facts and figures, but they react with the same primitive instincts that we all have when it comes to preferring a face and movement with a message as compare to written word. Facts and figures can accompany your video pitch, or communication either embedded in the video or alongside.
It’s good to know that executives are among the masses that prefer more and more to have their information delivered in a visual format. Whether you are pitching an idea, product, charitable opportunity, or looking for investors, video formatting your message may be the most effective way to get your message across.
For more ideas on how you can utilize video or visual media in your business ventures contact Charisma on Camera for a consultation and a brainstorming session! Our production team is always available.
Guidelines to Get What You Really Need
Are you being swindled? Are you handing your credit card to people marketing information to you that you already know? Or, worse yet, are you buying from people marketing information to you that you never actually get? Your immediate response is most likely, “not me!” If that’s true, fantastic! Now read on and consider which of your friends you may help… you might save them thousand of dollars.
First, I confess, I’m hopping onto the complaint train for just a quick trip here…it’s not typical of me, at all (in fact, “complaining “ is a dirty word as far as I am concerned), but if it keeps even one of you ( or your friend) from spending your valuable cash on a faux guru that it’s worth it.
What do I mean by “faux guru?”
I am referring to someone who positions themselves as a guru in business, mindset, marketing, spirituality, etc., but whose true skill is sales. (Ironically, I must respect the skill because many of them are very financially successful) They sell you on the idea that you will learn something, and when you get to the event/ seminar/ webinar you are sold again on the idea that there is a BIGGER something that you need to pay to learn and so on and so on. I have seen an incredible amount of this manipulation, and I am offended. I am offended because I consider content to be of utmost importance when I “have the stage,” whether it is a literal stage or a webinar. Lately, I have seen a few “gurus” deliver little, if any, value to their audience. (This is where any respect I had for their sales abilities is negated).
For me, if someone leaves without a at least a nugget of new and valuable information that they can take and use immediately, then I have failed.
I work with visionaries, and my responsibility to them is to provide them with the tools to enable them to make the difference they were designed to make in the world. If I do not provide tools for them that they can take away and build with, my time with them is wasted.
That’s what it come down to … are you getting what you really need? How can you know?
Here are a few guidelines:
If the answer to any of these is a very strong yes, then go for it! Full speed ahead! Set course for your biggest goals and call me when you get there!
If you hesitated for a second in any of these answers, it might be because you already possess the knowledge to get yourself from your current state to the better!
What may not help you:
My bottom line…trust in your brilliance, your talent and your dream. Your “big picture” is drawn by YOU every day.
Surround yourself with a great support team that can make that big picture happen, but before you bring someone onto your team… run them through the guidelines above. Do they truly qualify to help you make the impact you are designed to make? Will they deliver?
The world is waiting for you to make your impact. We are counting on you to do it effectively. I have faith that you will!
Have you pictured yourself a go-to guest expert on TV or sharing your expertise to live audiences? Do you watch news segments with interviews on current topics and say “Heck, I can do that!” Ever sit in an audience at an event and wish you could grab that microphone next?
Guest appearances and stage presentations are to excellent ways to elevate your brand, increasing recognition and trust thus creating the possibilities for increased revenue for your business!
So, how do you get in that seat or on that stage? Even if you have a publicist working for you, wouldn’t it feel great to know a formula for your pitch that you can count on at any time? After all, you never know when you meet someone of influence and have the opportunity to pitch yourself right then and there!
Here’s a simple four-step formula to creating a perfect pitch when you are answering a request for a guest expert or stage presenter. Let them know you are the superstar they are looking for:
S. Source of Passion: Share why you are particularly driven to share your particular message. What is the heart of your story? Example: Did a near-death experience trigger a passion for health and wellness?
T. Timing: Why now? What is the relevance of your topic of expertise and the current events of the day? This is where facts and figures can be helpful!
A. Authenticity: What can you solve for this audience like no one else can because of your experiences and collected wisdom?
R. Refine it! Every word counts. Be succinct and check grammar and spelling. Realize the decision makers are busy and they most likely have many choices to weed through, so get to the point. Be very clear and positive.
Once your brand is elevated, you can begin to entertain new possibilities of revenue streams, books, courses, products, etc. Exposure like this can set a fire under your business as long as you pitch well, and then deliver once you get the opportunity. Make sure you have prepared and trained as well as possible so that you can leverage each and every bit of exposure!
Did you know that recent research proves 55 percent of our communication is physiological? This means that even though we utter the exact words we intend, our bodies can be shortchanging our message… This is especially costly when it occurs during the money conversation with a potential customer.
I recently sat in a group of amazing women entrepreneurs; all were brilliant and had plenty of experience, yet every one of them showed some stress when presenting the price they charged for their service or product. Every one! I know women can sometimes have a weakness this area. One of the many theories is that some women perceive asking for their established fee as “pushy” or masculine.
Today, I am not going to focus on the why but rather the more immediate and important how self-sabotage can happen. This will expose the ways to avoid the potential problem and help you to collect your worth every time!
Stress at the close of a sale can manifest in body language in sneaky little ways and nearly all of them can be perceived by a potential customer as an undesirable quality if that potential customer or client is at all uncertain. What’s surprising is that they may only be aware of this on an unconscious level, and make their decision on what they feel is a “gut” reaction.
1. Shoulders raise up: They pop towards the ears; even a slight indication of movement here can relay the sense of uncertainty. This is the exact time in the conversation that you want to appear the most secure!
2. Head tilt: This seemingly friendly movement can be misconstrued as pleading (think of a dog at the dinner table begging for a morsel) or flirtatious. This is the exact moment in the conversation that you want to appear the most grounded and authoritative!
3. Stuttering or restating: Repeating the cost of a service, or stammering at all, can elicit a feeling of mistrust in the listener and this is just when you want to gain their commitment!
What you can do instead:
1. Always assume the listener CAN afford you and that money is not a problem.
2. Know that you CAN help them. Stand in integrity.
3. Practice staying physically grounded, body relaxed and asking for DOUBLE your fee. Seriously, practice this all day long to yourself and by the time you tell someone the real fee, it will seem like nothing to you… No stress should show at all in your body! Can you imagine the feeling of freedom and ease associated with that scenario? Beautiful to your bottom line, isn’t it?
The benefits of becoming aware of these subtle physiological signals are obvious when it comes to sales, but by building a strong stance in this most challenging of conversations, you can then tap into your strength at other times more easily. A good example of this might be during an intense media interview, or even during a live presentation when an audience member may become disruptive. The power to stand in unwavering strength is so very valuable, particularly for female in business. Ladies, this does not in any way undermine femininity; in fact, strong successful women can be very sexy! Did you know that in 2011, women have the majority of wealth in America? Over the next decade, women will control two thirds of consumer wealth in the United States says Claire Behar, Senior Partner and Director, New Business Development, Fleishman-Hillard New York. Now, How sexy is that?
Lessons from Media Darlings
While Valentine’s Day focuses primarily on romantic love, I would like to invite you to escape the frenzy of your local greeting card store, which at this time is probably looking as chaotic as the once-yearly shoe sale at Barneys, and widen the lens through which we see “love” this month.
After all, if you are reading this, you are most likely in “work” mode, and business is on your mind so what can this drippy topic do for your bottom line?
Unless you own a dating service or are a relationship coach, romantic love may not be related to financial increase for you, but in a broader sense of the word, L-O-V-E can be a significant asset to the building of a much-adored personal brand, which is, of course, the foundation of a successful business.
A persona that elicits adoration, attention and interest from others owns the ability to influence. We need only look at some “media darlings” to see this. What is a media darling? It is a well-recognized person that interviewers and audiences love to hear speak. They are sought after for interviews and are often featured on magazines and TV shows. If you are seeking to bring attention to yourself or your business through media, video or public speaking in anyway, learning from media darlings is as easy as, well,
Love of Life: The public loves someone who loves life, and lives with an intense passion and purpose. Example: Angelina Jolie is regarded as an incredible humanitarian, as well as a Hollywood beauty. She openly shares her love of children and travels with hubby, Brad Pitt, worldwide to better the lives of others and draw attention to those in need.
What you can do: When you speak, share your passions, even those that may not be directly connected right now with your business. You’ll not only stand out but will attract those that share your vision.
Optimism: Sharing your story with positivism is attractive, but media darlings take it one step further, they show gratitude. Example: Reese Witherspoon, Denzel Washington, and Rudy Giuliani all illustrate the use of gratitude with nearly each interview, and the media loves them for it.
What you can do: List all that you are grateful for in your path to success, and share the stories behind a few. A benefit to this exercise is the positive outlook you’ll adapt for the rest of the day!
Victorious: We love winners! Example: Sharon Osbourne was always in the spotlight as Ozzy’s wife, but once she allowed us to share in her battle and win over cancer in their reality show, she endeared herself to us for life.
What you can do: Share your past struggles and how you overcame them.
Emotion: Personal charisma is effective at the emotional level. We are aware when a very charismatic person is speaking because there is a connection far beyond the definition of the words coming from their mouth. It is visceral. This is the level of optimum communication, where reception is greatest and your message can make the most impact. Example: MLK, Ronald Reagan, JFK, Billy Graham.
What you can do: By utilizing the first three elements of LOVE, the emotional connection with your audience, or target market will be more easily accomplished.
Did you know that not only can long-winded answers be hard for the audience to follow, but they can actually cause your interview to go off track? Concise answers can keep you in control, and THAT’S where you want to be!
Brevity is the key word here. Think of the quotes and sound bites you would like to have associated with your image and try to incorporate them as your answers when appropriate.
A doctor who created his own line of skin care was preparing for a media blitz. The most important thing for him to learn was to stay away from the “doctor speak” and really emphasize the results of the products. As you can imagine, this was new to him.
We incorporated stories and real-life scenarios like looking in the rear view mirror and seeing new crows feet! (What?!) We took those moments that the target market could understand and created his sound bites and quick descriptions of the products.
The results were very effective… heck, even his PR girl and I wanted to get the skin care!
How can you keep it brief? Well, if you are not working with a media coach, then try these:
1. Recognize the “process” or “expert language”: You may need to speak in a simpler fashion about your field of expertise unless your audience is comprised of your peers in business. Use common words and save the details of your work, process, or methods until you have them hooked on the results!
2. Time yourself. Seriously, grab a stopwatch and have someone interview you with the questions you most expect. You might be surprised at how quickly time goes by! Aim for 30 seconds or less per answer!
3. “Cliff Note” your tales: If you have stories—your own or clients’ successes–clip them to the most condensed version. Think of how you have to edit for Twitter, and you’ll be sure to keep only the good stuff!
Don’t forget! Include what makes you different: Do you have a signature quote? Or special philosophy? Your short answers still need to include that special flavor that only you can bring. Rehearse your philosophy description until is it short, sweet, and rolls off your tongue with ease.
Five Foods to avoid now and any time you need to be “on”!
There is a lot of focus on food and drink during this season… we are shown how to make it, how to serve it and how to make “healthy” versions of our favorites. Holiday foods are traditional, comforting and all-out yummy. They are hard to resist, but if you are presenting or speaking on camera, the holiday foods could sabotage your performance! Even if they are the “healthy” version.
Whether you are full speed with Holiday networking at parties or taking it easy this season, the following foods are ones that I have on a “caution list” for my clients if they are preparing for an appearance on-camera or public speaking… So, you may want to keep this list for the New Year!
These foods can be hidden culprits in performance or memory problems. Many people would not think to connect the food they ate at lunch with their scratchy throat or forgetfulness. Being aware of how to feed your body and brain properly before you appear on camera or in front of an audience allows you to access a higher level of confidence. Now all the work and training you have done can show with ease when you seize the opportunity to blast your brand and showcase your business.
This week’s article is written by special guest, Deni Carruth, VICTOR Life Coach.
There’s so much talk about passion these days. Some define passion as what they do; others use it to describe who they are. Who’s right?
I like to say that passion is your uniqueness that makes what you do uniquely you. Dictionary.com defines passion as: a powerful or compelling emotion or feeling. To me, passion walks hand in hand with purpose, but I don’t confuse the two.
Whatever you’re involved in, whether it’s a presentation, a project, an interview or any relationship; if you bring what is uniquely you to the table, you will be powerful and compelling. That’s passion.
To have passion or to be passionate, you must know more about who you are. I walk my clients through a series of exercises that allows them to discover what makes them uniquely them. We do a little digging, and passion is at the very heart of it. And while my process is more than what I’ll go into here, I’d like to share just one of the exercises with you that can give you, right now, something to bring to the table every time. It’s your personal alphabet.
Take out a piece of blank, ruled paper. Down the left side, list the English alphabet from A to Z. Now go back and write in a word that describes you (nothing negative) that begins with each letter. The words can even be causes you love, character traits, special interests you have, skills or talents. You. Be brave. These words should bring a smile to your face.
Once you discover these 26 expressions of you, put them to use to bring passion to whatever you do.
Here’s my list of the Passion Baker’s Dozen: 13 Ways to make passion work for you.
1. Passion is powerful – people can hear it in your voice, you can even feel the strength behind what you’re saying or doing
2. Passion is compelling – it brings an irresistible effect and draws people in
3. Passion brings emotion to your presence – there’s no dull or boring shadow over you, people will feel what you feel
4. Passion shows strength and effectiveness – it allows you to stand firm on what you believe and what you say about it
5. Passion will influence others – your excitement and commitment will have a direct influence on others
6. Passion demands attention and is irresistible – when you talk, people will listen
7. Passion displays authenticity – there’s nothing fake about even something that seems silly, when there is passion behind it
8. Passion is very convincing – it’s almost a secret weapon
9. Passion makes what you do easier – it just flows, without hesitation, resistance or fear
10. Passion is seen and felt by others – it shines like a light whenever you speak or smile; you can’t hide it, and they can’t hide from it
11. Passion gives you direction and purpose – it guides your conversation, your actions and your rewards
12. Passion keeps you on track – when you feel yourself wandering, come back to it
13. Passion brings excitement – nuff said
It’s time to bring your uniqueness; what makes what you do uniquely you, to the forefront.
© Copyright 2010 Deni Carruth
Deni Carruth is passionate about the health and wellness of executives and entrepreneurs, and is known as THE Executive Wellness Coach. She is also known for her VICTOR Lifestyle programs that allow her clients to experience VICTORies everyday in their life and business. She invites you to dig deep to discover, rediscover or redefine your passion at http://www.masterkeyscoaching.com.