Archive for the ‘Television’ Category

Many people have been have been inspired by the buzz about a very recognizable TV producer’s search for the next big TV show host! If this sounds familiar, you already know I am talking about Oprah. Whether you are going for Oprah’s contest, or you have your sights set on other networks that would be more appropriate to you than Oprah’s OWN network, shooting that pitch video is a great idea. But it can be tricky!

There are a few essential things that you should know; some of these things are insider realities from the casting perspective. I’ve been on that side, looking for star talent that will blow my project out of the water, and I can tell you the brutal realities of what it’s like in that seat! So many things can make or break your video pitch:

One of the basic tips I can share is this…

Put your best stuff up front.

This comes from that casting office perspective that I mentioned earlier. Just like any presentation, consider your audience first. In this case, the “audience” is a busy casting office, and, specifically, a poor chap who has been sitting in font of his monitor watching hundreds of faces talking at him for many hours.

Casting reality check: Producers like Oprah don’t sit through all the submission; all videos are screened and only the most promising make it to the producer at all!

The folks at the casting office want you to be great, but they need you to be great fast. Imagine how long it would take if they actually watched every video all the way through? It doesn’t happen, so don’t try to be “artsy” or “different” and put your best stuff at the 2 minutes-and-thirty second mark…it will not get seen.

Take your first 20 seconds and fill them with energy, ideas and whatever makes you different! Show that passion, and show the possibilities for many years of programming! Remember, your idea needs to be long-lasting, and if it can reach other countries, so much better! Think big picture.

Don’t forget to show your personality and humor; producers want your show to last for a long time, but they are human, too, and would prefer to work with someone they like!

Essentials for a Great Video Blog

For many successful entrepreneurs, video blogging is considered an essential part of their marketing strategy. By using social media to send followers back to the blog, you can develop relationships that turn into clients and that equals increased revenue. At the very least, if you are not selling product, you can gain recognition and establish yourself as an expert in your field. Then, you might look forward to getting booked on TV as an expert guest! Are you ready?

There are a few simple, but essential tips to keep in mind:

Find a good location in your home. Shoot some practice video in the location at various times of day to know when the natural light is most flattering. Of course, you can also play with additional lighting as well. It could even be a house lamp or two and remember to angle toward the strongest light; it helps to keep shadows from showing under the eyes. Do what you can to look your best!

Don’t forget to keep an eye on your background! I can’t tell you how many times I have seen plants seemingly growing out of people’s heads! Placing yourself in front of a nice indoor tree is a good idea–just be sure that it is off to the side of you.

Be aware of reflections as well. I am not only talking about obvious problem of windows and mirrors but wall pictures with a glass protection can also cause a distracting glare.

Keep it close up! This is the easiest way to avoid visual distraction. A closer shot has another advantage as well: since your blog will be seen on the web, it’s pretty safe to assume that it will be viewed in a small format, so the bigger you are in frame the better you can be seen especially on an IPhone, or other smartphone type device.

Become the wardrobe department! On a TV show, this department is very important in the establishment of a character; they work with the director and the actor very closely because the outfits chosen can immediately qualify the character as “good” or “bad,” “rich” or “poor”… you get the idea. In your case, you are the star of your show… the main character in your blog. Be sure that your choice of attire fits your brand and where you intend to go in your business or career!

If clothing seems like an insignificant thing to you, or it seems superficial, trust me–it’s not! 85% of what we experience when someone is speaking is the way they look. We are next influenced by the way they sound, and finally, what they are saying.

If you are not comfortable with your wardrobe, this is a great opportunity to evaluate your closet and make some changes. Seek a professional stylist if you need to. I have a friend that put it this way,” Get rid of everything in your closet that doesn’t let you feel fantastic!” It’s great advice!

If you have these basics down, and have your content prepared, you are ready to get going with your blog! The possibilities are truly endless but start by having fun!

Have you ever noticed how some of the best motivational speakers seem to have trouble completing a thought? 

It’s not that they don’t know what to say, but I’m referring to the way some will leave a sentence hanging in anticipation of the audience completing it: For example, a  speaker might say,  “ You’ve got to be hungry like a _______” (He pauses and the audience finishes his thought by chiming in, “wolf!”). 

 Audience participation in a live presentation not only keeps the listeners engaged and feeds the energy level in the room. It has also been proven to greatly improve retention.

Another easy way to encourage audience participation is to ask questions, and ask for a show of hands.  Questions not only stimulate mental alertness, but the physical movement of the raising of hands boost’s the group’s energy.  Internationally acclaimed speaker, Les Brown asks for a show of hands throughout his presentations, and the feeling in the audience is that you are actively engaging in conversation with Les.

How do you create that feeling of connection when a camera lens seems to distance your audience from you?

First, I invite you to realize that speaking to a camera, or appearing on TV can be a much more intimate experience for an audience, for two reasons: 

1. They literally are looking at you more closely. Nothing like a close-up in HD to send you back to the makeup table!  But seriously, TV is perceived to be a more natural conversational distance to the viewer than a speaker on a platform.   

2. Empathy is easier when subtle expressions can be seen.  If you are looking into the lens and speaking to your audience with sincerity they can feel as though you are speaking only to them. It can be powerful.

Connection, ok, but “audience participation”?  There’s no way to accomplish that with TV or Video viewers, right? 

Wrong!

As a host, guest expert, or star of your website video or DVD course you have a “call to action” or something that you want your audience to think about, or do.  It may to pick up the phone and donate, to buy your book, or start investing in real estate.  The action that you successfully move them to is audience participation!  You want to influence them to change something in their life.

Your ability to influence others through your appearance on their TV or computer screen is directly related to three things:

 1. Your energy level.    Keep it high!  This is so crucial.  I cannot emphasis it enough. It is the most common problem I see as a media trainer.

 2. Entertainment value. Find the humor.  You certainly don’t need to do a stand up routine; in fact, jokes can be risky, but people love to laugh. Tip: If your subject is a serious one, search to find the lightness in your story somehow; it creates a comfort level so that your message can get through and affect your audience.

 3. Give them what they want.  Don’t forget, human nature is to always evaluate a message by asking, “What’s in it for me?” Let them know how you can make their life better, and let them know quickly!  In a web video, for instance, you have less than 7 seconds to engage a visitor or they will click off, and be forever lost!

 With the proper message, skilled delivery and appropriate marketing, your message can literally affect millions through a camera lens. You may not be able to see the show of hands, or hear the viewer’s voice right away, but you can change people’s lives through your story.  You can move your audience to make a change for the better, and that is the best audience participation you can ask for!

Find the freedom that comes from giving you a break

Are you a perfectionist? If your automatic response is “no!” I invite you to take a closer look; there is a well-meaning perfectionist in every one of us!

Wanting to be the best, and see things executed to the highest level of quality is a good direction to set your business compass but, I see this quest for perfection keeping people from reaching their true potential nearly every day. 

Sometimes the perfectionist inside of a very talented client will keep her from even getting in front of a camera, until she “can lose these ten pounds, then, I’ll do this!” Weeks, months or even years can go by and many opportunities to promote and grow her brand recognition are lost.

Other times the perfectionist side of a person can manifest a near obsession with the “perfect take”:  “I have to eliminate that stutter, and the blinking, and hit that key point harder…” It may sound constructive self-criticism, but I have seen hours wasted and temperaments tested by this type of paralyzing thought.  It does not make for a positive experience; Trust me on this, I’ve done it myself!

The antidote to perfectionism paralysis is a new perspective! Here’s when I discovered mine:

It was a few years ago; a conversation on stardom is taking place in my favorite acting class (I know, no surprise there!)  My acting coach points out that the most famous movie stars capture our hearts because of their imperfections. We love to watch our heroes overcome obstacles despite their imperfections in their films, and that is why we cannot get enough of them.  It’s their brokenness, and not their perfect-ness, that draws our empathy.

Consider Sandra Bullock, nominated now for an Academy Award for The Blind Side. For years she was known for her clumsy girl-next-door appeal in her films, and in her interviews, she openly jokes about herself and even snorts with laughter.  Not perfect by the old charm school standards but this imperfect appeal has carried her latest movie to the box office success of $249,000,000 and still counting!

Even our leading men have a brokenness that is far from perfect… think of your favorite, is it Russell Crowe, or Mel Gibson, Kevin Costner or Robert Downey Jr?  Chances are, you will see there is vulnerability there that hints through every performance and that is what we connect with.  It’s not the perfect looks, and it’s not the perfect clothes, or body… it’s the human-ness.

How does this relate to you, if you just want to talk about your passion for your business, and not be a movie star, you ask?  Because it is this empathy of the human sprit and the reassuring comfort of familiar imperfections, (especially, in those that lead us!) that bonds us.  Understanding that concept makes it so much easier to allow for a few flaws in your program, or a stutter, or those extra pounds that only you see anyway!  Perfection is overrated and exhausting to try to achieve… so tell your inner perfectionist to head to her trailer and get her stuff…  she’s outta here!  It’s time for you to enjoy not having her nagging on your shoulder! 

Now get out there and enjoy being real, and feeling that connection with the people that you want to influence.  Enjoy your freedom to be!

Keep the resistance to a minimum by incorporating these elements

The Olympic sled racers inspire me.   How meticulously they must train to eliminate every bit of resistance in order to win, and victory often is determined in mere portions of a second!

To be a champion in our chosen field, we should be meticulous, too, with our words. Every time we have the opportunity to talk about our expertise, we are either creating a flow of energy around us that will streamline our path to our goals, or it will create resistance that we must then work to overcome.

Streamlined sounds much better, doesn’t it?

It is impossible to eliminate all the bumps in the track, but if you include these basic elements when you talk to the media, mingle at networking events or get interviewed those bumps can propel you forward or hardly slow you at all. 

1. Share your passion.  Why do you love what you do?  Denis Waitely has counseled winners in every field from Apollo astronauts to Superbowl champions, and he says, “Chase your passion, not your pension….” If you live your passion, then share it! When you speak of your work with passion, people will be naturally drawn to you. On the other hand, if you appear to be speaking from a place of lack (looking for a form of payment; a next client or a next contract – “your pension”) they will sense it and move away emotionally, if not physically.
2. Find your common ground.  What will help your audience understand you? (keep in mind your “audience” may be one, or millions of people, but the same principle applies) Have you been where they are in their life, maybe dealing with a problem that needs to be overcome, or do you share a common interest? If they identify with you as a like individual, then they will find it easier to empathize with you, and want to hear what you have to say.
3. Show your uniqueness. What makes you different and better than anyone else?  Is it in your history?  Sharing an experience that sparked your passion can be a great way to set yourself apart. For example: A famous actress designed a line of silver jewelry for a well-known chain of stores.  You may have seen the commercials over the holidays.  Her jewelry was memorable because of the heartfelt story of her mother that she told in the commercial, and how the designs reminded her of her mother’s words of wisdom.   The unique story of her designs made them a hit with consumers.
4. Solve their problem.  You may not have a white horse, but you may appear to be a knight in shining armor if you offer a solution to a major problem! What problem do you solve with your business? Keep your senses alert for any indication of a struggle that your expertise might help to soothe. 
5. Practice “situational awareness”.  Ok, I admit, I made up the term, but I use it all the time; obviously, your delivery style will be different if you are speaking about hepatitis to a tattoo convention, or to a group of doctors.  What may not be obvious to some, however, is the difference in delivery needed in different mediums: Just today, Cindy Rakowitz, A very successful publicist in Los Angeles referred to the different demeanor that may be advised for a print interview verses a television show.  Gestures and voice must be altered in order to handle electronic media, like teleconferencing.  Know what is appropriate for the venue in which you stand.  I see train wrecks every day with talented people that don’t practice “situational awareness!”  It can be painful.
6. *( Here’s a bonus) Keep your ultimate audience in mind.  Who in the world do you most want to influence?  Remember the “act as if’ game?  It applies to your performance every time you mention what you do, and share your story.  If you expected a room of 300 and there are only 20 seats filled, share with them as if they are your ultimate audience.  You never know whom you will be affecting, and how close that ultimate experience might be!

Service. I used to look at the word differently. Of course, I appreciated great service when I received it in a restaurant or hotel, but I didn’t associate the word with service to others in regards to what I can do for them. My appreciation of service has become more pronounced because of my venture into the entrepreneurial world; as I observe the most successful and charismatic public figures, I can’t help but observe that I am undeniably drawn to those that give back.  I am particularly aware of those that first serve the world with their talent and then share those blessings in charity.

We all know people like this.  When asked to picture someone that fits this description, you may immediately think of someone in ministry or military, but how about the business professional that actively looks to serve?

War hero, Nathan Hale said, “I am not influenced by the expectation of promotion or pecuniary reward. I wish to be useful, and every kind of service necessary for the public good, becomes honorable by being necessary.”

What vital service do you provide?  How can you help people?  How do you find the recipients that your talents would best serve?

Service.  Imagine if you were to approach every opportunity to promote what you do with that in mind first? We may consider it a lovely thought, but can it be manifested into reality? It makes sense, that as a business professional, your focus might be on the possible rewards from a media opportunity, large networking function or an important studio pitch meeting. But when you enter those events with a new mindset of servitude, the payoff can be amazing on a personal and professional level.

Think about this: Have you ever met someone that you admired, and they asked about you?   A friend once related a story about a major recording star that he shared a moment with.  The country-music artist had a song that my friend had associated with the loss of his daughter.  He met the star, and the thing that amazed him most about Garth Brooks was not his obvious talent, but his attitude of servitude. Songwriting is an expression of emotions that others may not be able to articulate and can sometimes heal the soul.  Garth embraced that.

What talents do you possess that might lead to a healing or a breakthrough for someone?

A prosperous life and financial resources can be a great reward, but our eyes needn’t always be on the reward to receive it. If we focus on serving others first, we might temporarily lose sight of the reward, but when the time is right-it is all that more glorious!

How to avoid a common mistake in storytelling

Are you a specialist in your field?  Do you have a way of working, coaching, developing a product or creating art that is so unique that you can’t wait to talk about it?  That’s fantastic!  There are people eagerly awaiting your story, and hungry for what you have to offer.  The trick is not to bore them before they get to the good stuff about you!

We all have experienced the situation that I am talking about; You simple ask, “ what is it you do?”  to a new acquaintance and what seems like an eternity later, the flood of information is still rising  and you are searching the room for a rescue.

Well-intentioned as this person may be, they suffer from what my husband has termed “lack of situational awareness”.

We certainly don’t want to think that we could ever be that person (heaven forbid!) but there is an awareness that we need to have when we develop our stories; I am speaking specifically of stories that we tell about ourselves, what we do, and how we help others.  These stories are crucial to the success of entrepreneurs, authors, coaches… really anyone that wants to be successful and influence others.

The key is to keep your story succinct.  Follow this easy template:

• Who are you?  Or Who is the person/ client that you helped?
• What happened to you or them?  What was the problem?
• What did you do?
• What is the result of your actions/ program/teaching, etc?

The most difficult of these steps for most enthusiastic professionals is the third one, “what did you do?”  (This is where “succinct” gets forgotten) This step is the most difficult because a specialist loves what they do, and wants to proudly say “how” they do it.  Problem is, the listener, at least initially, is more attracted to “what was the result?”  Don’t forget, it is human nature to constantly use the filtering question, “what’s in it for me?”    Drown your listener with your “process” and they won’t see the payoff quickly enough, and they zone out.  Eyes glaze over and a polite exit from the conversation will most likely me next. 

To prevent that disconnect, learn to be aware of when you go into “process.”

An example:

A woman named Liza runs an alcohol  recovery program.  She proudly tells: “ A 21 year old man was brought to me; he was living on the streets, hungry and very thin and truly didn’t know how he would survive the next night, I introduced him to our unique program and within months he learned that he could contribute  greatly to society, and now owns a business, and a home and is living a life he could not imagine just two years ago!”

Curious about that program, huh?  Notice, nothing is said about the process of what she does… the experience of the young man’s recovery is engaging, and we are left to ask the question, “ wow, what is this program?”  If you get the listener to want to know more, then you have permission to go into what your process actually is.

Had Liza gone into detail right in the beginning, “ we placed in him a room in our facility where there was 24 hour watch, and provided him with nutritional testing, and a need-specific diet.  We engaged him in group session and single therapy sessions on a daily basis until…. ( blah blah…uh huh), how many people would be ready to ask for more information?  There would be no need, and the experience of the man’s story would have been diluted by excess of words.

It takes some practice to understand what “process” tallk sounds like…    I had a coach that would call me on it! Every time I would start to describe the “How I do It” she would shout, “process!”  (And I would hate her momentarily…  but, it helped!)

Focus on the experience of what you do.  Let them see how you can help them, their company, their loved one.  Then, let them ask for more.

Watching others present and host can create a false need to be like them, and we may not even realize that we are creating that expectation for ourselves!

You have uniqueness and your own style and presence that cannot be duplicated, and so do the people that you are watching.  Don’t misunderstand, admiration is fine and appreciation of talent is great. Watching great communicators can be a powerful bit of homework when you are training to be excellent in that area yourself!

The trick to freeing your charisma comes from the ability to blend what you appreciate in others with your own attributes that no one else processes.  Sometimes it takes someone on the outside with a trained eye to help you do just that. 

As a media trainer it is sometimes my biggest challenge and the most rewarding aspect of what I do.

Experience how it feels to free the flow of your natural Charisma and its power of attraction with our private sessions and workshops.  http://www.charismaoncamera.com/Classes_Workshops.html

Need to know more?  Contact me at Sandra@charismaoncamera.com, or 866 -672-3818.   I’ll book your free phone consultation to determine if our training will benefit you!

I have been at odds with a crooked palm tree for a long time.

Every time I would enter my bedroom, my eyes would inevitably focus on this plant and I would sigh in irritation. For whatever reason this palm has grown sideways, twisted, and then just slightly upward.  It defies the rule of a straight and majestic palm.  It was not pretty to me. Since I can’t discard a living thing, I placed it in the master bedroom because it was less likely to be seen by guests.  That decision prompted the lesson because I inadvertently positioned it in my eye line every day.

In truth, I saw it as a representation of how off-course parts of my life were. I had new business ventures and my learning curve resembled the path of an arcade pinball.  Some days I would be right on track, then an unforeseen challenge would knock me to the side and I’d want to start all over.  The tree mocked me. I scowled at it.   I wished it straight.  Then I’d wish it dead.  I imagined how pretty that area of the room would be with a lovely “perfect” tree in its place. It taunted me daily.

Just this past weekend, we had several plants treated to their much-needed repotting and feeding; as the crooked palm was lifted back inside the house I was sitting with my business coach.  I saw her eyes glance toward the offensive plant and I immediately quipped, “ I don’t know what to do with that, It’s so ugly.  I don’t know why it has grown like that.”  

Her simply stated response was filled with the type of wisdom that comes naturally to a great coach. With an appreciative evaluation of the twisted trunk, she said, “It’s not ugly.  Think of it as a lovely symbol of how the path to success is not a straight one, but as long as you are still growing, success is still being achieved.” 

I contemplated the tree with this new filter.

Certainly, this palm was persevering, despite the odds that caused its deformity in the past.  The leaves were bright and fresh green could be seen as new shoots were sprouting.  It was still reaching for the sky, undaunted.  It was really something beautiful.

I love this tree now. 

How many times do we sigh in disgust at our perceived inadequacies, or try to hide our flaws at the cost of the progressive experience of learning to accept ourselves, as we are, where we are.  I’ll admit I’m guilty.

I work with very smart, successful, talented individuals to overcome inaccurate perceptions of their shortcomings every day (Almost nothing can help with this better than a camera lens).  Often, the very thing that we think of as an obvious personal weakness is part of our uniqueness that is so attractive to others.

A nursing professional doing an informative video for others in her field need not worry that she doesn’t have the polish and cadence of an entertainment reporter; it’s her down-to earth approach to her information and her subtle, honest humor that will create a comfort level with her particular audience. She is perfectly equipped.

I always recommend media training to really share information efficiently, of course, but I also firmly believe that we are perfectly and divinely gifted with the individual characteristics that enable us to best communicate with our desired audience.  Our perception may be the only thing standing in the way of our greatness.  Sometimes it takes an outsider to help us appreciate our most beautiful assets.

Where are the beautiful crooked trees in your life?

The greatest story ever told is the story of Mary and Joseph and the birth of the baby Jesus. It has been written in nearly every language spoken by man. It has been painted, acted and sculpted. It has been analyzed and romanticized. But it is the most recognized story on Earth. It is the reason for the Season!

That’s proof that the art of storytelling is powerful!  It can be found every culture and in every land as a means of education, entertainment, and moral enlightenment. It is the most effective way of organizing information.  I bet your family will have plenty of old stories  told this holiday season!

Your information can benefit from a story.  Maybe it’s the tale of your life or the transformation of your client, or a funny anecdote.  It could be all of the above!

It’s best to start with your story.  You may very well have need of different versions, depending on the audience before you, and the amount of time allotted to share your information.  You may have a 30-minute version, but you will more likely be in need of a 2-minute version and it may be a bit of a challenge to edit your history so drastically and still maintain the integrity, entertainment value, and important emotive power. Some things to keep in mind:

Every effective story contains these 5 elements:

• Setting: Usually made clear early on
• Character: what is the age, position, their desires or dreams?
• Experience, or plot: actions that have consequences and reactions to these consequences by the characters
• Climax: The height of tension in the narrative
• Resolution:  How was the problem overcome?

By having your story clarified, you will be able to establish your credibility for speaking on your topic and establish a level of empathy with your listeners.

With the actual sharing of your story, there must always be a feeling of spontaneity, even if you have told it a thousand times!  Remain open to reaction from your listeners or audience. This will help them to feel a part of the tale.

Ultimately, you want your listeners to be caught up emotionally and transported to a different place then where they were before they met you.  Motivational speaker Les Brown says, you want to “distract” your audience; meaning pull them away from the current “story” in their heads (whether it’s that they aren’t capable of achieving their goals or the review of their grocery list!)

What makes a good storyteller great (and why not aspire to be great!?) is they tell stories of the type or in the style that suits their personality the best, with an open, honest and effortless ease.

So now,     What’s your story?