There in the front lawn in a residential area of Los Angeles stood the horses we had come to pick up…they turned to evaluate our approach as dogs ran past their feet to announce us as intruders, wiggling past the cars in the driveway as they rushed the gate. It was an unexpected, but happy ending for the animals whose travels have been documented for years in video and media (they graced the LA Times just recently). As part of an anti-horse slaughter campaign, they had traversed the highways and streets of southern California to bring attention to the controversial issue.
While the media goals had been well met, perhaps the campaign itself had not been all that successful. After all, here I was, alongside my friend and animal trainer, Jessie, answering the call to help the woman who initiated this ill- fated campaign; it was the end of the line for her.. and her horses needed a forever home. (We were the right ones to call. They are happy, safe, and maybe a bit spoiled now!)
It could have been the common misconception that media exposure is always a good thing. Many people seek to grab the opportunity for exposure whenever it arises, believing that the more people they reach, the better.
Not always true.
In the case of this animal right activist, for instance, a well-meaning soul, heartfelt in her approach, but some of the planning was lacking in detail. There was not enough solid research for her points to be considered seriously, and ultimately, no sufficient call to action.. she had no website to inform or petition to sign. Awareness was raised slightly, perhaps, but the outcome was not what it might have been.
Other ways that media may not be so friendly is when the call to appear on a TV show is accepted without the proper research on the show’s audience demographics. Just because a show might be high in the ratings does not necessarily mean that your product or service is what that audience will want. I know the story of a woman who manufactured thousands of extra products to appear on Oprah, thinking that she would sell out and become a household name overnight with the exposure on her show. Unfortunately, her products were not appropriate for the viewers; the price point was too high. Her media opportunity on one of the highest rated shows at the time was a costly mistake.
In both circumstances, and in so many others, the mistake is in the planning, or the lack thereof.
Have a big goal that you are moving toward. Some call it a big picture. With that big picture in mind, work backwards and realize the structure you need in order to accomplish your goal. Who do you need to meet to get you there? Who do you need to become your biggest fans? Now, where do you find them and what do they need right now?
Provide the correct solution, in the correct media outlet and that can be an incredible way to build recognition and trust. You might even become a household name!
How do you prepare for media exposure? Have you ever appeared in the media? I would love your stories in the comments below.
5 Steps to Get You Feeling Like a Rock Star in Your Video and Media Opportunities
What’s the number one reason people hesitate on moving forward in the use of video or other visual media in their business? I’ve found it to be nearly always fear of some form.
Ranging from absolute paralyzing terror of the lens to negative self-talk and overall-fish out of water feeling, fear can cost you!
Here are five easy rules to get over it!
1. No winging it! Just like starting a new sport, prepare as best you can before you start shooting. Is your next project a video for your business, or Facebook fan page? Are you looking to be a guest expert on TV and other media? Think big! Maybe your own show? Now get clear on what you want to accomplish and understand what your visual brand needs to say about you! Hey, hiring a coach for this is a great thing to consider. Bottom line: A racehorse that stumbles out of the gate rarely wins…why not make sure your first steps are the right ones?
2. Clear your focus: No matter where you are, or what you might be unhappy with, move your focus to what you want instead. Don’t worry about the website that needs to be perfect (it will never be) or the 5 pounds you want to lose (we’ll never notice) or for your book to be published: build the momentum now and just say “yes” to starting onto the next level of your media goals. Now is not the time to waste. Bottom line: If you have an online presence, and you want to keep your business you need video now. Period.
3. Register your value: Whether you are in front of TV, radio or a live audience, magazine readers, or your personal clients, believe unwaveringly in your ability to bring value to others. If you have trouble with the word “ unwaveringly” in that last sentence, then get yourself a coach and /or some cheerleaders, because you do have incredible value, and the world will be better if you share your knowledge and talent! Bottom line: By keeping attention outward, it is impossible to focus on feel bad about yourself.
4. Recognize what negative self-talk is holding you back: If you hear yourself saying things like “but” or using “should”, “always”, “not” or “never”, your self-criticism is probably at work. Stop it before it stops you! Allow some quiet time to listen to your verbiage that you use with yourself; how do you describe your talent. Confidence, intelligence and body? Replace all negative phrases and disclaimers with positive terms and powerful statements. It may seem awkward at first, that why step five is:
5. Go back to step one and repeat the series as often as necessary!
The ability to transcend fear and all negative thought is the key to accelerated change in your life, and in your performances… even if your performances are in your local networking groups, or meeting rooms!
Replace that fear with faith in the impact you were designed to make!
Why worry about your story? So often we tell the story of our business, but disregard the value of the ingredient of our personal story; it’s your experience , your struggles and your subsequent successes that can create a real emotional connection to your potential clients or customers.
It is the connection that helps them to see that you are like them… that you can understand where they are, and you are living proof that you have the solution to help them with their problem. Video and visual media can put you in the position to create rapport with your audience, your story can secure it, and move them closer to action (becoming a client, customer or even a sponsor).
Of course we have more than one story, and other stories can be used throughout your marketing, interviews and videos to create metaphors, highlight problems and solutions. The signature story though is one that can be used in visual media to create your following of enthusiastic fans (aka: clients and customers).
Three secrets to telling your story with success?
1. Don’t disregard the best part; so often that thing that “no one will want to know” or that “ you couldn’t tell your customers” might be JUST the thing that helps your target market really trust you. Idea: journal your most important moments in the development of your business, or career and share them with a trusted advisor or coach. You might be surprised at what will resonate with others.
2. Focus on the recovery, not the problem. It’s great to share your struggles and show where you’ve come from but keep the focus on your recovery and how it has helped you see clearly how to help others. Positivity is attractive and empowering.
3. Be sure to have a few different versions. Have a short version, 30 seconds to two minutes, for networking and introductory videos. Plus, have a longer version that you can share in a longer format, like on stage or on your ‘about us” page of your website. You may even do slight adjustments to emphasize different elements when you are speaking to a select niche audience.
Spend some time on your signature story. It may feel self indulgent to some, but the ability to help others and increase your business is directly related to rapport with your market, and your unique story is the best way to connect that you’ve got!
It’s not too early to plan it!
One of the best parts of working on TV is the clothes…I wish I could keep them, and some of the jewels as well.
Dressing like a soap star every day in real life isn’t in most people’s budget, but with the holidays just around the corner (hard to believe but true!) your VISUAL BRAND needs some go to soap-opera worthy glamour!
I love the idea of dressing up, and I also love the idea of keeping my bank account growing… THAT’S why I love these two companies!
I met Carol at an event and loved her… and her bling! Borrowed Bling is the best way to look movie star fabulous and stay in your budget! I mean, hey, the red carpet at the Oscars are filled with jewels that are borrowed, so why shouldn’t you do the same thing?
And another accessory that speaks for you… your bag! Check out Bag Borrow or Steal!
The holidays can be a great time to network. People are just a touch more relaxed and the atmosphere a bit more fun. You’ve been working on your messaging and your pitch (including the super short networking one) all year long, so put on that party dress(and bling and fab bag) and get out there!
You can make an impact with your life.. making an impact with your image doesn’t hurt!
To Film or Not to Film?
Creation of your visual brand is a powerful marketing step. That’s a given. But what if you are trying to reach executives? Don’t they prefer charts, figures, whitepaper and written statistics to video?
Truth is, executives are just like the rest of us. A recent study by Forbes (Forbes Insights) shows that while it is true that younger execs have a higher preference for video, even their senior counterparts are turning to visual medium more often.
75% of executives surveyed said they watch work-related videos on business-related websites at least weekly; and 52% watch work-related videos on YouTube at least weekly.
So they are watching, but are they reacting to video? Yes; Overall, 65% have visited a vendor’s website after watching a video. Younger executives, however, may be more fully engaged with this type of media, and appear more likely to make a purchase, call a vendor, or respond to an ad.
Video has a social appeal that written word is lacking. The same sense of connection that we get from a conversation with someone in the same room is duplicated when they are looking at us through a camera lens. We have a sense of knowing that person, and being connected with them. That’s why I say that nothing builds recognition and credibility faster than visual media.
Executives may love their facts and figures, but they react with the same primitive instincts that we all have when it comes to preferring a face and movement with a message as compare to written word. Facts and figures can accompany your video pitch, or communication either embedded in the video or alongside.
It’s good to know that executives are among the masses that prefer more and more to have their information delivered in a visual format. Whether you are pitching an idea, product, charitable opportunity, or looking for investors, video formatting your message may be the most effective way to get your message across.
For more ideas on how you can utilize video or visual media in your business ventures contact Charisma on Camera for a consultation and a brainstorming session! Our production team is always available.
Guidelines to Get What You Really Need
Are you being swindled? Are you handing your credit card to people marketing information to you that you already know? Or, worse yet, are you buying from people marketing information to you that you never actually get? Your immediate response is most likely, “not me!” If that’s true, fantastic! Now read on and consider which of your friends you may help… you might save them thousand of dollars.
First, I confess, I’m hopping onto the complaint train for just a quick trip here…it’s not typical of me, at all (in fact, “complaining “ is a dirty word as far as I am concerned), but if it keeps even one of you ( or your friend) from spending your valuable cash on a faux guru that it’s worth it.
What do I mean by “faux guru?”
I am referring to someone who positions themselves as a guru in business, mindset, marketing, spirituality, etc., but whose true skill is sales. (Ironically, I must respect the skill because many of them are very financially successful) They sell you on the idea that you will learn something, and when you get to the event/ seminar/ webinar you are sold again on the idea that there is a BIGGER something that you need to pay to learn and so on and so on. I have seen an incredible amount of this manipulation, and I am offended. I am offended because I consider content to be of utmost importance when I “have the stage,” whether it is a literal stage or a webinar. Lately, I have seen a few “gurus” deliver little, if any, value to their audience. (This is where any respect I had for their sales abilities is negated).
For me, if someone leaves without a at least a nugget of new and valuable information that they can take and use immediately, then I have failed.
I work with visionaries, and my responsibility to them is to provide them with the tools to enable them to make the difference they were designed to make in the world. If I do not provide tools for them that they can take away and build with, my time with them is wasted.
That’s what it come down to … are you getting what you really need? How can you know?
Here are a few guidelines:
If the answer to any of these is a very strong yes, then go for it! Full speed ahead! Set course for your biggest goals and call me when you get there!
If you hesitated for a second in any of these answers, it might be because you already possess the knowledge to get yourself from your current state to the better!
What may not help you:
My bottom line…trust in your brilliance, your talent and your dream. Your “big picture” is drawn by YOU every day.
Surround yourself with a great support team that can make that big picture happen, but before you bring someone onto your team… run them through the guidelines above. Do they truly qualify to help you make the impact you are designed to make? Will they deliver?
The world is waiting for you to make your impact. We are counting on you to do it effectively. I have faith that you will!
The question I am asked most often has to do with fear management; What do I suggest for “stage fright”. Whether you are speaking to a live audience or into a camera, the same trepidation may surface.
For each person, the source may be different, so a blanket answer is not a guaranteed benefit to anyone. There are a few ideas though, that I have discovered can help to ease anxiety in most people.
“A little bit of stage fright. Then I’m ready.” — Faith Hill
It’s not abnormal. It need not be paralyzing. It is not indicative at all of your abilities. In fact, the energy created from a bit of pre-show jitters can actually work for you.
Burn off a bit of that excessive energy by doing something with your body…jumping jacks, push ups or whatever! Think of how clear-headed you are after a good workout, right? Energized and relaxed at the same time… that is the perfect state to be in when you are presenting, right? So don’t let anyone’s surprised reaction stop you from running in place like a madman for 20 seconds… you’re going for the gold out there!
If you have stage fright, it never goes away. But then I wonder: is the key to that magical performance because of the fear?
Three reasons to stop procrastinating and go for it
Republican politician Newt Gingrich is known to tell a story about a lion and a field mouse; a lion can use his hunting skills to easily capture a field mouse with ease any time he desires, but at the end of the day, no matter how many mice he’s gotten, he will still be starving.
What Newt’s story means: sometimes despite the risk and the work needed, it’s worth our time to go for the antelope.
Are you still chasing your mice, playing it safe and finding convenient reasons to wait to chase your antelope? Are you starving to make the impact you are born to make?
What wall of your comfort zone will you need to bust through in order to leap to the next higher level of your life?
It could be that you need to reach beyond your current circle of influence by connecting with those that play one or two levels up from where you are right now. Or, it might be that you need to step up your visibility and create a more public image to draw a larger following of your own. Most likely you need both. We all do.
While nothing is more powerful than a face-to-face meeting with those whom you want to influence or collaborate with, it is sometimes impossible to find the time, or the access in the case of a high-ranking personality, to arrange an in-person meeting.
The solution is video and visual media.
Putting yourself and your service, product or company in a pitch video can be the door opener to sponsors or investors and sharing your knowledge by informative videos in the form of tips, FAQs, and how-to’s in your field of expertise. Even stepping out as a guest expert on TV, will get you recognized as an expert and a leader in your field.
If placing yourself out there as the star of your video presentation has you feeling uneasy and anxious, you may be looking at your biggest hurdle to getting your antelope!
Here are three things to help you take action now:
Video trumps written word. Reality is, people click on a video three times more than an article link on Facebook or in email. (Tweet this if you like it!) You want your message to reach your tribe. Delivery in a format we prefer seems to be a no-brainer.
The time is now, or you may not have a “later.” If this next prediction scares you, good. Last month a New York-based media research firm estimated that if you do not utilize video on your website with in the next 17 months, your video-friendly competition will pull so far ahead it might be impossible to catch up. Seem harsh? Remember how quickly we adjusted from VHS quality to DVD? Don’t be the one with the outdated delivery system.
Help is out there. For many people, putting themselves out there as the star of their pitch video, interview circuit, or even website greeting is outside of their comfort zone. Experts can feel like a fish out of water when it comes to talking to, or in front of, a video or TV camera, and that’s understandable. After all, the people we see as most at ease on TV have been trained for years to appear that way. Well, the pressure is on, and the good news is that that training is available for you, Find someone to work with you who not only knows the basic skills of on-camera training but who can understand your brand and help you to shine with all of your strengths and uniqueness like no one else can.
Your antelope is in sight. Go for it.
Are you still procrastinating about getting on camera? If so tell us why, we may be able to help! Or are you already the star of your own screen? Leave me your comments below, we love your feedback!
Host Your Business Like a Star!
TV hosting workshop for Entrepreneurs
Join me for a special day designed just for you!
In this one-day workshop, you will experience the foundational training that I give to my private training clients including:
· Secrets of the stars to be the best HOST of your website video, pitch video, product video or even your own segment on a TV show!
· Powerful skills to move quickly along the road to confidently OWNING YOUR SPACE in front of the camera.
· Change your nerves into productive energy
· How to work your gestures, and body movements to tell your story, NOT distract from it!
· Secrets of the stars to look, sound and talk your best!
Leave this semi-private class with an understanding of what it
takes to create effective memorable moments on camera!
11 am – 2pm
The Sports Club LA, Olympic Room
1835 Sepulveda Blvd, Los Angeles, 90025
Camera ready! As it fits your brand.
My private sessions are close to $400 each… grab the info from me on this day designed for you–the entrepreneur, expert in your field, star waiting to shine!
Cost: $247.00 Just 95.00! Early bird registration before July 10 is only $85.00
If you can’t communicate effectively, your message won’t get heard. Take your steps toward mastering the camera today.