Get to thinking outside the box to use video in your biz
Last year only 30 percent of businesses grew according to ThomasNet.com. While it is a low percentage, we can learn from those that are increasing in this down economy.
So, why did they succeed? They refocused and tried new things.
Innovative thinking in your business might lead you to utilizing video. If you already use video, maybe this would be a great time to step it up.
Keep in mind, videos need not be expensive to be effective, and you might be the first among your competition to use it in a new way.
To get you thinking, here are three ways to think outside of the box when using video on your website:
For Realtors, video is already somewhat commonplace, but it is usually in the form of virtual tours of homes. “Been there, done that” for most homebuyers. The old style video tour is informative but expected. Idea: If you have the personality, and you’re comfortable on camera, why not take the potential buyer through the house yourself? You might even use this in conjunction with virtual tours on your website. It can be done simply, with very little editing on a simple camera. There are a few benefits to this.
1. The home can be described in potential stories: “Imagine having your morning coffee here in this breakfast nook, watching your dogs play in the yard…” or” This room is perfectly suited for dinner parties.” Show them the experience of the home not just the walls and windows.
2. Show them the experience of working with you. Better than just a referral, they get to get a sense of you. You’ll share your energy in a video, and chances are (here’s the bonus!) you will attract more of the clients that you like to work with!
What if you own a clothing company? Pictures are great, but again, they are expected. Something different: A simple video with the designer sharing their ideas then the clothes being worn. Just to see how the clothing moves can be enough to secure a sale. Another idea might be to show how the clothing is made if there is something unusual about the process. Video can be Innovative and unexpected, and that makes it that much more effective.
Recent polls have shown that Americans trust small businesses more than large corporations right now. Build that trust faster by filming the owner of the business (you) talking about your passion for your business, your company policy and/or your favorite customers, etc. One minute is all you need, and it can be a mock interview style if that makes you comfortable. Potential customers feel they know you before even walking in. You’ll go from a Superpages search to their go-to business in a flash.
While the budget need not be big, I do recommend that some time be taken to formulate the message and the overall look of the video. For that, a coach is a great investment.