Truth is whether the media outlet you are pitching to is print, radio, web show or television there are 5 keys to success in getting KNOWN and getting booked repeatedly:
K Be a Kink in the hose So often the decision makers have pitches rolling over their desk like water from a fire hose. Think for a second what happens when your garden hose develops a kink; The flow stops for a moment and you have to backtrack to take a closer look. In much the same way, creating clever positioning, and unusual approach to current events can cause a producer, or publisher to stop and take a closer look. For example, instead of, “Diet tips for weight lose” use “Eat your fat! Why fat in your diet can actually help you lose weight.” In some ways the second pitch is the opposite of what you might expect, causing a pause and hopefully, a much closer look.
N Never give up. Know that because of the daily wash of pitches rushing across their desks and constant deadlines begging to be met, the decision makers cannot respond to every pitch. Some experts have told me one of the hardest things to get used to is the “silence;” not hearing anything back after sending in several pitches. Do not take it personally, but continue to offer clever approaches and valuable information. You just might be on their radar right now, and the next suggestion you send could be the one that arrives at the exact right time. That said, while follow up is not the worst thing in most cases, do not harass the producer, reporter or publisher by constant phone calls or e mails, asking,” did you get my pitch?” If they are as busy as most in their position, unnecessary distractions in their day are not appreciated and may cost you an opportunity.
I’ll cover the remaining three points in detail in the next article, but here’s a bit of insight on what I’ll cover:
O Be Outstanding in your field. How to “celebritize” your brand
W Wow them when you get the chance. Use facts, figures and your personal story.
N Have no doubts. How to“Own your space” when you get in the spotlight.
Media can be an incredible tool to boost your recognition and business, when done right! If it’s in your goals for the next six months to get booked and get known, there’s no better time to get started preparing for it than right now. Are you ready for media exposure? What questions do you have? Tell us in the comments below!