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It’s a no-brainer at this point that you have a channel on the biggest video website and take advantage of a portion of the 2 billion people that watch YouTube videos daily, but it may seem overwhelming at first to develop good content. Have no fear! It can be easier than you first think to come up with fabulous video ideas to help promote your brand and showcase you as the “go to” expert.
Think about creating tutorials–a series of them.
It’s easy if you consider what questions or problems your clients or customers most often bring to you. Extend that answer into a short “lesson” of two or three minutes. Share your best information with passion and enthusiasm and make a difference in a prospective client’s life. Sharing your best stuff can not only impress the person seeking help but should intrigue him to wonder what else you’ve got!
If you have a hard product, your tutorial could be a product demonstration. Keep in mind that with this you may want to do some easy editing. A zoom in or out to clearly show how the product is used or highlight special features. It doesn’t have to be fancy–just effective!
Another use for the tutorial or demonstration video is showcasing or pitching your product to prospective investors or big buyers. Rather than still photos, you can give them an “experience”! It’s not a bad idea to make sure your flash player is up to date on your smart phone. You can access your channel anywhere and share your message or product via video in seconds when the opportunity arises. Last year, the number of mobile viewers of YouTube tripled! Think about how connected (literally) you are to your smartphone. Now, it really makes sense to have your video tutorial easily accessible when you need it!
The last use of a tutorial type video is customer care. Why not offer a video to illustrate clearly how to assemble, use, or fix your product? After all, YouTube is quickly becoming a resource center; for instance, I recently searched for a solution to a problem I was having with my clothes dryer. I found my answer demonstrated on YouTube. That little video saved me hundreds of dollars. I am so grateful. I absolutely would refer the man that created that video! And I have never met him!
Never underestimate the power of the moving picture. It can open doors and pull paying clients through them. What can you do this week that will help others and highlight your expertise?
Published May 10, 2012 | 
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