Perception of behavior is innate, we have been evaluating behavior and movement since our cave dwelling ancestors relied upon discernment for survival.  Actually, in some ways we still rely on acumen for our well being on a daily basis, but now we may not even realize what we are doing.  Working with my clients on camera there are times when it may be hard for them to understand that   certain behavior or even part of their story may be the wrong thing for mainstream media.  It may be the wrong thing for the advancement of their brand, even though they feel they are just being the “way they are”.  Please understand that I love to have someone to work with who is comfortable in their own skin, it is a fantastic starting point for me as their media trainer to prepare them to handle the logistics of being on camera.  It may be difficult to understand that some behavior that is natural to that person may cause a negative perception when seen by an audience.

For example, ending a sentence with a closed-mouth smile can be interpreted as arrogant, or not trustworthy; While audience reaction may be completely incorrect, but studies show that an open mouthed smile evokes a much more positive reaction in viewers and encourages them to like the person.  Why not make the adjustment, right?

Another example: A high pitched voice may be a detriment to someone trying to establish credibility as an expert in their field of business; they may be seen as young or flighty based solely on a gutteral reaction and not necessarily true.  I recommend a series of vocal exercises to strengthen the diaphragm and deepen the voice resonance.

A most common behavior for people new to on camera work is the looking away ( usually down and to the left) when speaking into camera.  It evokes distrust because connection is lost to the viewer when the eyes go elsewhere, and it may seem “shifty”.  In reality, it is most likely a symptom of discomfort when looking into a black lens for the first few times.  There are acting exercises (some are pretty fun, too!) that I do to help increase comfort and create a friendly relationship with that black lens.  Treat it as if it’s a friend, and the audience will feel as if they are your friend.  Don’t’cha kinda feel like Oprah’s friend when she talks to you on TV?  It works.

Likeability is established initially on the way that you look (movement included) then on the way you sound and finally, what you are saying.  Fine tuning behavior and movement is step one is establishing your charisma on camera.