Fearless and Focused for On-Camera Ease

5 Steps to Get You Feeling Like a Rock Star in Your Video and Media Opportunities What’s the number one reason people hesitate on moving forward in the use of video or other visual media in their business?  I’ve found it to be nearly always fear of some form. http://youtu.be/OoY1Urepbgg Ranging from absolute paralyzing terror of the lens to negative self-talk and overall-fish out of water feeling, fear can cost you!  Here are five easy rules to get over it! 1.  No winging it! Just like starting a new sport, prepare as best you can before you start shooting.  Is your next project a video for your business, or Facebook fan page? Are you looking to be a guest expert on TV and other media? Think big!  Maybe your own show? Now get clear on what you want to accomplish and understand what your visual brand needs to say about you!  Hey, hiring a more

Does Your Target Market Know Your Real Story?

Why worry about your story? So often we tell the story of our business, but disregard the value of the ingredient of our personal story; it’s your experience , your struggles and your subsequent successes that can create a real emotional connection to your potential clients or customers. It is the connection that helps them to see that you are like them… that you can understand where they are, and you are living proof that you have the solution to help them with their problem. Video and visual media can put you in the position to create rapport with your audience, your story can secure it, and move them closer to action (becoming a client, customer or even a sponsor). Of course we have more than one story, and other stories can be used throughout your marketing, interviews and videos to create metaphors, highlight problems and solutions. The signature story though is more

How Will Your Brand Look this Holiday Season?

It’s not too early to plan it! One of the best parts of working on TV is the clothes…I wish I could keep them, and some of the jewels as well. Dressing like a soap star every day in real life isn’t in most people’s budget, but with the holidays just around the corner (hard to believe but true!) your VISUAL BRAND needs some go to soap-opera worthy glamour! I love the idea of dressing up, and I also love the idea of keeping my bank account growing… THAT'S why I love these two companies! I met Carol at an event and loved her… and her bling!  Borrowed Bling is the best way to look movie star fabulous and stay in your budget!  I mean, hey, the red carpet at the Oscars are filled with jewels that are borrowed, so why shouldn’t you do the same thing? And another accessory that  speaks for you… your more