Does Your Target Market Know Your Real Story?

Why worry about your story? So often we tell the story of our business, but disregard the value of the ingredient of our personal story; it’s your experience , your struggles and your subsequent successes that can create a real emotional connection to your potential clients or customers. It is the connection that helps them to see that you are like them… that you can understand where they are, and you are living proof that you have the solution to help them with their problem. Video and visual media can put you in the position to create rapport with your audience, your story can secure it, and move them closer to action (becoming a client, customer or even a sponsor). Of course we have more than one story, and other stories can be used throughout your marketing, interviews and videos to create metaphors, highlight problems and solutions. The signature story though is more

How Will Your Brand Look this Holiday Season?

It’s not too early to plan it! One of the best parts of working on TV is the clothes…I wish I could keep them, and some of the jewels as well. Dressing like a soap star every day in real life isn’t in most people’s budget, but with the holidays just around the corner (hard to believe but true!) your VISUAL BRAND needs some go to soap-opera worthy glamour! I love the idea of dressing up, and I also love the idea of keeping my bank account growing… THAT'S why I love these two companies! I met Carol at an event and loved her… and her bling!  Borrowed Bling is the best way to look movie star fabulous and stay in your budget!  I mean, hey, the red carpet at the Oscars are filled with jewels that are borrowed, so why shouldn’t you do the same thing? And another accessory that  speaks for you… your more

Reaching the Decision Makers with Video

To Film or Not to Film? Creation of your visual brand is a powerful marketing step.  That’s a given.  But what if you are trying to reach executives?  Don’t they prefer charts, figures, whitepaper and written statistics to video? Truth is, executives are just like the rest of us.   A recent study by Forbes  (Forbes Insights) shows that while it is true that younger execs have a higher preference for video, even their senior counterparts are turning to visual medium more often. 75% of executives surveyed said they watch work-related videos on business-related websites at least weekly; and 52% watch work-related videos on YouTube at least weekly. So they are watching, but are they reacting to video?  Yes; Overall, 65% have visited a vendor’s website after watching a video. Younger executives, however, may be more fully engaged with this type of media, and appear more likely to make a purchase, call a vendor, or more